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The History of Crest

GO BACK IN TIME WITH CREST

  • 1950's
  • 1960's
  • 1970's
  • 1980's
  • 1990's
  • 2000's
  • 2010's
  • 1950's

    Maurice Shell follows his dream and vision by designing and handcrafting one of the first pontoon boats ever assembled in 1957.  The model he crafted was a twenty foot steel pontoon, purpose built for diving.  Due to consumer demand, production begins in Owosso, MI and a marine dealer network is established to retail Crest pontoons.

  • 1960's

    Crest pontoon sales are brisk.  Aluminum pontoon tubes are introduced to make the boats lighter and to enhance performance.  During this decade Crest introduces many firsts to the Boat Industry, like: inverted fence design to improve styling, safety gates, boarding ladders and permanently mounted furniture with loads of storage room.  To appeal to consumer needs, various trim levels and comfort levels get introduced.  Bimini tops become a standard item and to keep families entertained, stereo systems appear.  Crest remains innovative by introducing multiple airtight chambers in the pontoons for increased safety and flotation.

  • 1970's

    Pontoon sales continue to explode during the 70’s and numerous brands begin to appear.  Crest develops a multi-tiered line of boats to meet the demand for more comfort and entertaining.  Features like built-in coolers, deluxe audio systems, galleys and wet bars become popular options.  Crest continues to innovate by designing and introducing purpose built fishing pontoon models.  As pontoons grow in size, sub-structures become increasingly important, so Crest to uses over-sized deck supports, thicker gauge aluminum and superior fasteners designed to accommodate the higher horsepower outboards.  Crest earns the reputation of being over-built and additional innovations are introduced like: performance lifting strakes, adjustable transoms and larger diameter pontoons.

  • 1980's

    The 80’s decade bring about unprecedented growth in the Industry and Crest greatly outpaces this growth.  Boats begin to get even more performance enhancements, privacy changing rooms, streamlined fence design with multiple fence and interior color options give the Crest owner a “custom” look and feel.  Crest continues to innovate by introducing even larger diameter pontoons and popular models like the Crest II and Crest III begin their run as the most popular models on the water.  Crest celebrates its 30th Anniversary in 1987 by building a new plant in Owosso to meet the increase in demand.  

  • 1990's

    A new look in pontoons begins to appear during the 90’s decade.  Due in part to the introduction of higher horsepower FourStroke outboards and the consumers “need for speed”, Crest introduces Triple toons and Taper toons.  To continue to differentiate, Crest vertically integrates by making virtually all components on-site.  Significant investments in equipment, facilities and product development continue at a rapid pace.  The luxury class models such as: Savannah and Caribbean get added and the fishing series is enhanced with the Super Fisherman and Family Fisherman.  Crest patents the HPT pontoon, the first performance pontoon, which is offered in both a stern drive and outboard model.  Another first for Crest occurs when the 60MPH barrier is shattered.  In 1999, Crest founder and patriarch Maurice Shell passes and management of Crest moves to his family.

  • 2000's

    To continue the leading designs and innovations inspired by founder Maurice Shell, Crest introduces the Crest Ultra ET.  This level of boat raised the bar in performance and comfort that helped to propel the Crest brand as the leader in the pontoon segment.  More innovations are introduced by Crest, such as: composite seat bases, fiberglass helm stands, radius decking/fence styling, heavy duty fence panels, built in ski-tow bars as well as deluxe vinyl’s and upholstery are integrated.

  • 2010's

    A new era begins at Crest, due to the Shell family selling the Company to a Michigan based group in 2010.  This astute ownership team of chooses to extend the vision of founder Maurice Shell and his family and begin to catapult the growth of the Crest brand.  Millions of dollars are invested in equipment to support the plan to have the most advanced and sought after pontoons to ever hit the water.  A new generation of Savannah, Caribbean, Classic, Crest III and Crest II are developed and competitors begin to play “catch-up”.  In 2013, Maurice Shell gets inducted into the inaugural class of the Pontoon and Deck Boat Magazine Hall of Fame.  The pontoon segment has unprecedented growth due to the versatility offered to consumers.

  • 1950's

    Maurice Shell follows his dream and vision by designing and handcrafting one of the first pontoon boats ever assembled in 1957.  The model he crafted was a twenty foot steel pontoon, purpose built for diving.  Due to consumer demand, production begins in Owosso, MI and a marine dealer network is established to retail Crest pontoons.

  • 1960's

    Crest pontoon sales are brisk.  Aluminum pontoon tubes are introduced to make the boats lighter and to enhance performance.  During this decade Crest introduces many firsts to the Boat Industry, like: inverted fence design to improve styling, safety gates, boarding ladders and permanently mounted furniture with loads of storage room.  To appeal to consumer needs, various trim levels and comfort levels get introduced.  Bimini tops become a standard item and to keep families entertained, stereo systems appear.  Crest remains innovative by introducing multiple airtight chambers in the pontoons for increased safety and flotation.

  • 1970's

    Pontoon sales continue to explode during the 70’s and numerous brands begin to appear.  Crest develops a multi-tiered line of boats to meet the demand for more comfort and entertaining.  Features like built-in coolers, deluxe audio systems, galleys and wet bars become popular options.  Crest continues to innovate by designing and introducing purpose built fishing pontoon models.  As pontoons grow in size, sub-structures become increasingly important, so Crest to uses over-sized deck supports, thicker gauge aluminum and superior fasteners designed to accommodate the higher horsepower outboards.  Crest earns the reputation of being over-built and additional innovations are introduced like: performance lifting strakes, adjustable transoms and larger diameter pontoons.

  • 1980's

    The 80’s decade bring about unprecedented growth in the Industry and Crest greatly outpaces this growth.  Boats begin to get even more performance enhancements, privacy changing rooms, streamlined fence design with multiple fence and interior color options give the Crest owner a “custom” look and feel.  Crest continues to innovate by introducing even larger diameter pontoons and popular models like the Crest II and Crest III begin their run as the most popular models on the water.  Crest celebrates its 30th Anniversary in 1987 by building a new plant in Owosso to meet the increase in demand.  

  • 1990's

    A new look in pontoons begins to appear during the 90’s decade.  Due in part to the introduction of higher horsepower FourStroke outboards and the consumers “need for speed”, Crest introduces Triple toons and Taper toons.  To continue to differentiate, Crest vertically integrates by making virtually all components on-site.  Significant investments in equipment, facilities and product development continue at a rapid pace.  The luxury class models such as: Savannah and Caribbean get added and the fishing series is enhanced with the Super Fisherman and Family Fisherman.  Crest patents the HPT pontoon, the first performance pontoon, which is offered in both a stern drive and outboard model.  Another first for Crest occurs when the 60MPH barrier is shattered.  In 1999, Crest founder and patriarch Maurice Shell passes and management of Crest moves to his family.

  • 2000's

    To continue the leading designs and innovations inspired by founder Maurice Shell, Crest introduces the Crest Ultra ET.  This level of boat raised the bar in performance and comfort that helped to propel the Crest brand as the leader in the pontoon segment.  More innovations are introduced by Crest, such as: composite seat bases, fiberglass helm stands, radius decking/fence styling, heavy duty fence panels, built in ski-tow bars as well as deluxe vinyl’s and upholstery are integrated.

  • 2010's

    A new era begins at Crest, due to the Shell family selling the Company to a Michigan based group in 2010.  This astute ownership team of chooses to extend the vision of founder Maurice Shell and his family and begin to catapult the growth of the Crest brand.  Millions of dollars are invested in equipment to support the plan to have the most advanced and sought after pontoons to ever hit the water.  A new generation of Savannah, Caribbean, Classic, Crest III and Crest II are developed and competitors begin to play “catch-up”.  In 2013, Maurice Shell gets inducted into the inaugural class of the Pontoon and Deck Boat Magazine Hall of Fame.  The pontoon segment has unprecedented growth due to the versatility offered to consumers.

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Copyright 2015 Crest Pontoon. All rights reserved.
Website designed by Element5